US CITIZEN / JAPANESE SPOUSE VISA
FRACTIONAL DIGITAL LEAD
DIGITAL TRANSFORMATION SUPPORT
US CITIZEN / JAPANESE SPOUSE VISA
FRACTIONAL DIGITAL LEAD
DIGITAL TRANSFORMATION SUPPORT
US CITIZEN / JAPANESE SPOUSE VISA
FRACTIONAL DIGITAL LEAD
DIGITAL TRANSFORMATION SUPPORT
US CITIZEN / JAPANESE SPOUSE VISA
FRACTIONAL DIGITAL LEAD
DIGITAL TRANSFORMATION SUPPORT
US CITIZEN / JAPANESE SPOUSE VISA
FRACTIONAL DIGITAL LEAD
DIGITAL TRANSFORMATION SUPPORT
THE RIGHT SUPPORT AT THE RIGHT TIME

FULL TIME / FRACTIONAL ROLES

With 20+ years of digital leadership - most notably scaling the Earned Media team at Tinuiti to $30M ARR - I bridge the gap between deep technical execution and executive-level business growth. I’ve spent my career at the intersection of code, content, and conversion, building the systems that turn digital presence into a scalable revenue asset. In an industry currently being reshaped by AI, I’m looking to partner with ambitious, smaller-scale organizations as a Head of Growth or Fractional Marketing Leader.

I offer the rare combination of developer-level technical depth and the operational wisdom required to lead teams through the "growth ceiling."

How I help companies scale:

  • Growth Infrastructure: Engineering technical SEO, GEO, and MarTech frameworks that actually drive pipeline.
  • Operational Scaling: Applying the blueprints and management skills I've refined to build successful service teams in my past to help smaller firms and agencies optimize their talent and tech stack.
  • Fractional Executive Leadership: Providing the strategic roadmap and technical oversight founders need to future-proof their brand without the full-time C-suite overhead.

If you're a founder or CEO ready to evolve from "running marketing" to "architecting a growth engine," let’s connect.

SOMEONE WHO HAS DONE IT BEFORE

DIGITAL AGENCY VETERAN

With over 20 years in Digital Marketing, I have consistently led teams to success and driven growth.

Recently, I managed a 100-person SEO and Lifecycle/Email marketing team (onshore/offshore staff and vendors).

CORE EXPERTISE

  • P&L Management
  • GTM & Strategic Growth Planning
  • Sales and Marketing Strategies
  • Team Planning & Design
  • Role Development & Staffing

Let's connect to discuss how I can help you grow your Digital Marketing Agency and avoid costly mistakes.

DIGITAL GROWTH LEADER

MARK'S BACKGROUND

Search Engine Optimization (SEO/GEO) was my entry point into Digital Marketing in 2000, and it remains a passion of mine to this day.

With the growth of AI, I now focus on Digital Growth & User Experience and build digital environments where high-performance code meets high-conversion strategy. Having a career rooted in web development and technical SEO, I’ve spent years in the agency world managing the complex intersection of how users find a brand and how they experience it. I don't just drive traffic; I architect the end-to-end journey, ensuring site architecture, page speed, and UX are seamlessly aligned to turn visitors into loyal customers.

Over the course of my career, I’ve had the privilege to work directly with many well known brands including: Realtor.com, Overstock, Electrolux, Dun & Bradstreet, Etsy, Venetian Hotels, LinkedIn, CBS, DIME Beauty, Simply Hired, Automotive.com and Edmunds.

Mark Training a Marketing Team SEO
THE RIGHT SUPPORT AT THE RIGHT TIME

HANDS-ON LEADER

I offer the rare combination of developer-level technical depth and the operational wisdom required to lead teams through the "growth ceiling."

How I help companies scale:

  • Growth Infrastructure: Engineering technical SEO, GEO, and MarTech frameworks that actually drive pipeline.
  • Operational Scaling: Applying my successful team building blueprints used to grow my prior successful teams and help smaller firms optimize their talent and tech stack.
  • Fractional Executive Leadership: Providing the strategic roadmap and technical oversight founders need to future-proof their brand without the full-time C-suite overhead.
The Clever Gamer - A Business of Marks
A BUSINESS LEADER WITH BUSINESS EXPERIENCE

ENTREPRENEUR

When it comes to actually running a business, I have a storied history of success with not only my career roles but also with my personal endeavors as well.

I've launched and started several different companies over my long career, keeping my entrepreneurial drive alive and my passion to succeed extremely high.

  • Whether it was my Concert Ticket broker website which started it all -- thank you Celine Dion!

  • My online Ocean Cruises booking website which was an SEO rollercoaster.

Business ownership has always been a passion of mine and has helped me become a better Digital Marketer along the way.

2026 CORE SKILLS & EXPERTISE

THE EVOLVING STRATEGIC MARKETPLACE

The industry is in a state of rapid AI-driven transformation. I can bridge the gap between legacy marketing and the new technical frontier, maximizing your ROI by streamlining tech stacks and optimizing your digital customer journey for the 2026 landscape.

Core 2026 Growth Pillars

  • GEO & AEO: Mastering Generative Engine Optimization and Answer Engine Optimization to ensure your brand remains visible as search shifts to ChatGPT and Perplexity.
  • Technical Architecture: Advanced SEO that goes beyond keywords, focusing on site speed, structured data, and entity-based optimization for AI crawlers.
  • Digital Experience (DX): Leveraging tools such as Hotjar, Crazy Egg and cohort analysis to map customer journeys that don't just attract traffic, but convert it.
  • Data Personalization: Utilizing GA4 and Looker to create data-driven, personalized experiences that resonate at an individual level.
GROW YOUR SEO / EARNED TEAM

SEO SERVICE ENHANCEMENT

I have a long and successful history in the SEO Industry. I've personally built (2) successful SEO Divisions at different Digital Marketing Agencies.

During my tenure at Tinuiti I was able to grow the SEO team revenue 17x in annual revenue.

As a veteran SEO team leader I have worked with SEO tool companies to improve their own products – one of which was STAT (now under MOZ).

SEO CRO GEO Expert
EMPOWER DECISION MAKERS TO TAKE THE RIGHT NEXT STEP

DIGITAL TEAM MENTORSHIP

In addition to SEO and now GEO, I have extensive experience leading other Marketing Channels including

  • CRO (Conversion Rate Optimization)
  • CRM / Email / Lifecycle
  • Affiliate
  • Analytics

These other key areas of Digital marketing provided me with a wonderfully informed view of these channels, tools, vendors and their best use-cases to integrate into a Digital Marketing portfolio.

EVEN THE BEST TEAMS HAVE IMPERFECTIONS

TEAM BUILDER / REVITILIZER

In Japanese tradition, Kintsugi is the art of repairing broken pottery with golden joinery. The gold serves as a bonding agent - something beautiful that fills the cracks and makes the piece whole again. The goal isn't to hide the imperfection or erase it, but to acknowledge it, using the repair process to make the new creation more resilient.

I apply this same sort of philosophy to digital growth. Whether it’s a fractured content strategy, a siloed department, or a legacy system, I don’t just throw away what's not working, I "fix" the issues or bridge them.

My Leadership & Growth Pillars

  • Mentorship & Cultural Bonding: I am a veteran mentor dedicated to "leveling up" talent. I’ve personally guided dozens of Digital specialists into leadership roles, focusing on bridging the gaps between individual technical skill and the collective team mission.
  • Restorative Management: I have a proven track record of revitalizing stagnant departments. From training teams on advanced SEO/GEO to making the necessary "coaching out" decisions to protect a team’s integrity, I ensure every seat is an active part of the whole.
  • Operational Integration: I turn "silos" into "systems." I specialize in removing the friction between Marketing and Engineering, ensuring that your tech stack and your human talent are bonded to deliver maximum Digital Experience (DX) value.